Restaurant Digital Signage

Is digital signage right for you?

Cafes and coffee shops

Digital signage for restaurants is especially effective in cafes and coffee shops, where high-resolution images of coffee, pastries, and other items on a digital menu can entice customers and stimulate sales. Easily promote special deals, happy hour discounts, or combo offers. For instance, a coffee shop menu board can highlight a breakfast combo deal during morning hours to drive sales. Use the digital menu software to suggest popular add-ons or upgrades, such as an extra shot of espresso or a premium pastry.

Food trucks

Digital menu boards for food trucks can be a game-changer by allowing owners to easily update their offerings based on location, time of day, or inventory. They can also use vibrant visuals to attract passersby and stand out in crowded food truck parks. Displays make it easy to promote meal deals or upsell items on the menu with sides. For example, food trucks can use part of their digital display to advertise a combo meal, which might include a drink and a side at a discounted price.

Concession stands

A concession stand menu board can display dynamic pricing based on event type, such as at a concert or sporting event, and time of day, with lighter lunch combos at midday and more substantial offerings in the evening. Operators can also use them to highlight combo deals or promote faster-moving items to increase sales. With clear and updated menu displays, staff can process orders more efficiently, reducing the likelihood of errors and speeding up service.

Fast Food and QSRs

Digital menu boards for restaurants allow for instant updates to the menu, which is particularly useful for fast food restaurants and QSR digital signage needing to adjust offerings quickly due to changes in inventory, new promotions, or price changes. Menus can be automatically adjusted via restaurant menu software based on the time of day; for example, breakfast menus can switch to lunch offerings seamlessly, ensuring that customers always see relevant items. Device management features for Meseras apps (in the RM software and more premium CM tiers) can help manage brightness and other elements of hardware.

Drive-thru restaurants

Drive-thru restaurants can use digital menu signage to improve order accuracy and speed up service. A digital drive-thru menu board can also be used to promote special deals or limited-time offers to customers waiting in line, featuring artwork if wait times are very long and users don’t need the menu anymore before moving on to the next screen. Meseras apps, which provides a wide selection of art content, requires an additional fee.

Bars

Digital menu board software can help bars display their extensive drink menus and daily specials in an engaging way. They can also use them to promote events such as happy hours or live music nights, enhancing the customer experience. Bars can quickly adapt their menus for special occasions such as themed drink nights, sports events, or holiday parties, helping to draw in crowds and boost sales during these events.

Ease of use

For digital menu boards, Meseras apps canvas offers a versatile selection of digital signage templates, ranging from food and drink menus to mixed layouts, meal-specific options like breakfast or dinner, and today’s specials—all designed to elevate the dining experience with professional, ready-to-use designs.

Link My POS connects your point-of-sale system with the Meseras apps platform to keep digital menus accurate and automatically updated in real time. With support for popular POS systems and customizable templates, it simplifies menu management while helping restaurants and cafés create visually engaging displays that drive sales.

With the content management and remote management features of Meseras apps, it’s easy to deploy content and manage screens no matter where they are located or what hardware is being used. Administrators can easily create, schedule, and deploy playlists and content from anywhere in the world.

Flexible pricing for maximum value

Meseras apps offers several different pricing plans, making it a great solution for any environment and use case. Restaurant operators can easily match their digital signage cost to their specific needs

Digital Menu Boards FAQs

Digital menu boards are highly beneficial for restaurant operators looking to enhance customer engagement, streamline operations, and boost sales with their dynamic content capabilities and real-time update features. They can produce significant long-term savings on printing costs and operational efficiencies while also providing a modern, adaptable tool for effective communication and marketing.

Electronic menus use digital displays, such as LCD or LED screens, controlled by specialized software that allows for easy content updating and customization. This enables restaurants and other businesses to dynamically present their offerings, promotions, and updates in real time, enhancing customer interaction and operational efficiency.

To set up a digital menu board, you need a digital display and a digital signage player that runs the content management software for creating, managing, and scheduling your menu content. Additionally, a stable internet connection is often required to update the content remotely and ensure the accuracy of the displayed information in real time.

Digital menu boards provide a dynamic and visually appealing way to display menu items, prices, and promotions, enhancing customer engagement. They also allow for easy updates and modifications to the menu, helping businesses quickly adapt to inventory changes or promotional needs without the cost and waste associated with traditional printed menus.

Effective digital menu design is characterized by clear, easy-to-read text and high-quality images that accurately represent the menu items, coupled with an organized layout that allows customers to find what they're looking for quickly. It should also be adaptable, allowing for real-time updates and modifications to keep the content current and relevant to customer needs and business operations.

The cost to create a digital menu can vary widely depending on factors such as the size and type of the digital display, the complexity of the content management system, and any additional features like touch interactivity or custom software integration.

Although there is no guarantee, digital menu boards often increase sales by effectively attracting customer attention, promoting high-margin items, and facilitating upsells through eye-catching displays and dynamic content. They enhance the customer experience and make it easier to introduce timely promotions and specials, which can lead to increased average order value and repeat business.